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Cookie policy content
A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is a small piece of data sent from a website and stored in a user’s web browser while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity.
What cookies do we use?
Analytics
Google Analytics is Google’s analytics tool that helps website and app owners to understand how their visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.
In addition to reporting website usage statistics, Google Analytics can also be used, together with some of the advertising cookies described above, to help show more relevant ads on Google properties (like Google Search) and across the web.
Advertising
We use cookies to make advertising more engaging to users and more valuable to publishers and advertisers. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on campaign performance; and to avoid showing ads the user has already seen.
Google uses cookies like NID and SID to help customize ads on Google properties, like Google Search. For example, we use such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This helps us to show you customized ads on Google.
We also use cookies for advertising we serve across the web. Our main advertising cookie on non-Google sites is named ‘id’ or ‘IDE‘ and is stored in browsers under the domain doubleclick.net. We use other cookies with names such as DSID, FLC, AID, TAID, and exchange_uid. Other Google properties, like YouTube, may also use these cookies to show you more relevant ads.
Sometimes an advertising cookie may be set on the domain of the site you’re visiting. In the case of our DoubleClick product, a cookie named ‘__gads’ may be set on the domain of the site you’re visiting. Unlike cookies that are set on Google’s own domains, this cookie can’t be read by Google when you’re on other sites. It serves purposes such as measuring interactions with the ads on that domain and preventing the same ads from being shown to you too many times.
Google also uses conversion cookies, whose main purpose is to help advertisers determine how many times people who click on their ads end up purchasing their products. These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for interest-based ad targeting and persist for a limited time only. A cookie named ‘Conversion‘ is dedicated to this purpose. It’s generally set in the googleadservices.com domain (you can find a list of domains we use for advertising cookies at the foot of this page). Some of our other cookies may be used to measure conversion events as well. For example, DoubleClick and Google Analytics cookies may also be used for this purpose.
We also use cookies named ‘AID‘ and ‘TAID‘, which are used to link your activity across devices if you’ve previously signed in to your Google account on another device. We do this to coordinate the ads you see across devices and measure conversion events, but we do it in a manner that doesn’t personally identify you. These cookies may be set on the domains google.com/ads, google.com/ads/measurement, or googleadservices.com. If you don’t want the ads you see to be coordinated across your devices, you can opt out of interest-based advertising using Ads Settings.
You can block cookies!
If you do not wish to accept cookies you can block them through your browser – see your browsers help section for instructions on ‘Disabling Cookies’.