The World of Names: Trends to Watch This Year

As a parent, you will be familiar with the daunting challenge of selecting the perfect name for your child. A lot goes into choosing the right name for your baby boy or girl – there will be a lot of arguing between you and your other half as you both come up with lists of names you like before finally settling on the right choice for your baby boy or girl. But what parents may not fully grasp at the time is that the name they give their child can influence how others perceive them, ultimately shaping the individual they become.

The significance of first names is intriguing, as they play a significant role in both personal and social identities. Not only do they serve as a means of distinguishing and individualising ourselves from others, but they can also heavily influence people's first impressions and perceptions of us. A German study conducted in 2011 asked users of a dating site whether they would be interested in pursuing potential dates based solely on their names.

Beyond personal identification, first names are deeply intertwined with cultural and societal norms. They can reflect our heritage, traditions, and beliefs. As a former empire, the UK has been influenced by names from various countries and cultures across Europe, Asia, Africa, and the Americas. Today, the UK is home to numerous ethnic communities, each with its own unique traditions and customs. This further contributes to the rich tapestry of names within the country.

Adding to the intrigue, names evolve over time, with certain names gaining popularity while others fade away, only to resurface years later. All these factors make first names a fascinating subject of study.

At Badgemaster, we have a passion for names, as they hold the keys to understanding not just the individuals they embody but also the larger shifts within society. In this article, we aim to provide some background and context on the origin and trends of names, shedding light on how they reflect the ever-evolving nature of society. We will also explore ongoing and future trends in naming practices, offering a glimpse into the fascinating world of names.

Gender-Neutral names

In recent years, there has been a noticeable rise in the popularity of gender-neutral names. Many of these names have experienced a second life, transitioning from being predominantly associated with either boys or girls to becoming popular choices for both genders.

An excellent example is the name Charlie, which has traditionally been considered a masculine name, especially in English-speaking countries, often a nickname for Charles. However, today the name Charlie is widely recognised as “gender-neutral,” with boys and girls both embracing it.

The increasing trend of gender-neutral names can be attributed to a variety of reasons. Baby name experts believe modern parents strive to give their children the freedom to express themselves. While society, as a whole, is becoming more comfortable with the concept of gender as fluid and non-binary.

The growing acceptance of gender diversity and the desire to foster individuality in children are driving forces behind the rise of gender-neutral names. This shift represents a positive step toward creating a more inclusive and open-minded society.

Nature-Inspired Names

We have also seen a surge in the popularity of nature-inspired names. This can be attributed to both the growing influence of the environmental movement and the desire for unique and distinctive names.

Nature names possess an inherent charm, particularly as many of them, like Sage and River, are gender-neutral, making them suitable for both baby girls and boys. Moreover, these names offer the advantage of being easily recognisable, spelt, and pronounced while venturing beyond the traditional lexicon of names.

Nature names encompass a wide range of elements from the natural world, including celestial bodies, earthly features, flora and fauna, and the vast expanse of the sea. Some names, such as Willow and Lily, explicitly declare their connection to the wonders of nature, while others, like Oliver and Florence, are more subtle, with nature hidden in their meaning.

This growing popularity not only reflects the desire for distinctive and unique names but also highlights the growing significance of environmental issues in our collective consciousness.

Vintage Names

Another fascinating trend gaining popularity is the revival of forgotten names from bygone eras and generations. This resurgence can be witnessed in the increasing popularity of names like Arthur, Isaac, and Evelyn, exemplifying a prevailing pattern in naming choices.

Interestingly, it has been observed that there is often a gap of around 100 years before names make a comeback. After a century has passed, these names tend to experience a renaissance, experiencing a notable surge in popularity. One possible explanation for this phenomenon is that, with the passage of time, the associations and connotations attached to these names fade away. As a result, they become free from any strong associations with specific eras or generations, allowing them to be seen with fresh eyes and appreciated for their inherent beauty and uniqueness.

The cyclical nature of naming trends also plays a role in the revival of forgotten names. It is not uncommon for names to "skip" a generation or two before resurfacing. As new parents seek distinctive and nostalgic choices for their children, they turn to the names of their grandparents or great-grandparents, giving rise to a renewed interest in these timeless classics.

Ultimately, it goes back to the famous saying by Jonathan Swift, "Everything old is new again." It showcases the enduring nature of fashion and taste, where concepts and styles once popular or in vogue resurface and capture the imagination once more. As society evolves, it finds value in reconnecting with the past, breathing new life into forgotten names and celebrating their timeless appeal in the present and future.

Ethnically Diverse Names

The diversification of names in the UK can be attributed to the increasing racial and cultural diversity within the country. Census data reveals a steady rise in ethnic diversity in England and Wales, with the diversity index increasing from 2.02 in 2001 to 3.56 in 2011 and further to 5.14 in 2021. Alongside this, there has been an influx of individuals who have chosen the UK as their new home.

In London alone, the Office of National Statistics estimates reveal that more than 4 in 10 (40.6%) residents were born outside of the UK, and over 1 in 5 (23.3%) possess non-UK passports. The most recent census indicates that apart from English, the most common primary languages spoken in London include Polish, Romanian, Panjabi, and Urdu. However, other research suggests that over 300 languages are spoken in London's schools, showcasing the city's remarkable linguistic diversity.

London takes great pride in its multiculturalism and warmly welcomes individuals from diverse backgrounds, including India, Pakistan, Poland, Greece, Italy, the Caribbean, Africa, and many more. This multicultural tapestry extends beyond the boundaries of London and is reflected throughout the rest of the country as well.

As the UK becomes increasingly diverse, it naturally leads to a broader range of names being chosen for children, reflecting the rich heritage and cultural mix present in the country. The diversification of names is a beautiful reflection of the UK's multicultural landscape, showcasing the harmonious coexistence and celebration of various traditions and identities.

Film, Television & Pop Culture-Inspired Names

The influence of film, television, books, and pop culture on names cannot be overlooked. In today's interconnected world, we have greater access to a wide range of mass media, significantly impacting parents' choices when naming their children. For instance, the impact of the popular TV show "Game of Thrones" is evident in the data provided by the US Social Security Administration. It reveals that 560 children were named Khaleesi, meaning "Queen" in the fictional Dothraki language, while 163 were named Daenerys, after Emilia Clarke's character in the series.

Another notable example is the tremendous impact of the TV series "Peaky Blinders" on various aspects of culture, including fashion, hairstyles, and names. Arthur, a name associated with a character in the show, surged into the top 10 boys' names for the first time since the 1920s, while Ada jumped into the girls' top 100 for the first time in a century.

The immensely popular "Harry Potter" books and film series also left a lasting impact on naming trends, not only in the UK but across the globe. Research conducted by The Audit Lab found that names associated with magic, or the occult, are gradually gaining popularity, partly inspired by iconic franchises like Harry Potter. This demonstrates the influence of popular media on names, highlighting the power of storytelling and the deep connection individuals feel with beloved characters and fictional worlds.

Conclusion

The diversity and evolution of names in the UK reflect the vibrant multicultural society, historical influences, and creative inspiration drawn from various sources. As trends continue to evolve, there is an extensive range of options to consider when choosing a name, reflecting their personal preferences, cultural heritage, and the ever-changing influences of society and popular culture.

At Badgemaster, we are experts in crafting high-quality, customised name badges. Our slogan, 'Your First Name in Badges', encapsulates our commitment to creating personalised badges that meet your unique needs. You have the freedom to design your own name badge, choosing from a wide range of materials, colours, shapes, styles, and fasteners.

We understand the importance of names and their impact on personal and social identities. We value the cultural and historical influences that shape naming trends. Our aim is to provide you with customised name badges that distinguish your team and honour the diversity and evolving nature of names in today's society.

Discover more and explore our wide range of products on our website or get in touch with our expert in-house design team today.